The Zoom Radio Show

      KGO Bob Wills Zoom Radio Show Intro.

Jack Webb (yes, that Jack Webb) announcer.

 (Updated 10/02/20)
 

On March 26, 1946 Bob Wills started a weekly radio show on KGO-AM out of San Francisco, California. The show was supposed to be live, broadcast from across the Bay at the Oakland Auditorium Theater. However, if you notice from the script (click on script links below) they were broadcasting on April 30th from Hollywood.The show was introduced by Jack Webb (later of T.V.s “Dragnet” fame) and MCed by Cactus Jack (Cliff Johnson). However, the show from Hollywood only has Jack Webb MCing. The show was sponsored by Fisher’s Flouring Mills, millers of Zoom Cereal, which was described by one former Texas Playboy as tasting like cardboard! During the Tiffany Transcriptions sessions, the band recorded a Zoom Cereal jingle using Junior Barnard’s signature guitar lick at the end.

      Zoom Cereal Jingle
 
The show was syndicated on the ABC radio network with at least one other station, KMPC in Bakersfield, CA, carrying it (see ad to below). It is not known if any other ABC stations aired it. The show only lasted a few months with the final broadcast being aired on June 18, 1946.
      KGO Zoom Radio Show Outro

Below are the scripts to the April 30th, 1946 show, and audio for the intro and outro of the show. Note that Jack Webb follows the script almost exactly, while Bob’s part of the script always says “AD-LIB”!

      Page 1 of the script below

      Page 6 of the script below
below

The Zoom Radio Show

      KGO Bob Wills Zoom Radio Show Intro.

Jack Webb (yes, that Jack Webb) announcer.
 (Updated 01/29/12)
 
 

On March 26, 1946 Bob Wills started a weekly radio show on KGO-AM out of San Francisco, California. The show was supposed to be live, broadcast from across the Bay at the Oakland Auditorium Theater. However, if you notice from the script ( click on script links below ) they were broadcasting on April 30th from Hollywood.The show was introduced by Jack Webb (later of T.V.s “Dragnet” fame) and MCed by Cactus Jack (Cliff Johnson). However, the show from Hollywood only has Jack Webb MCing. The show was sponsored by Zoom cereal, which was described by one former Texas Playboy as tasting like cardboard! During the Tiffany Transcriptions sessions, the band recorded a Zoom Cereal jingle using Junior Barnard’s signature guitar lick at the end.

      Zoom Cereal Jingle
 
The show was syndicated on the ABC radio network with at least one other station, KMPC in Bakersfield, CA, carrying it (see ad to right). It is not known if any other ABC stations aired it.The show only lasted a few months with the final broadcast being aired on June 18, 1946.
      KGO Zoom Radio Show Outro

Below are the scripts to the April 30th, 1946 show, and audio for the intro and outro of the show. Note that Jack Webb follows the script almost exactly, while Bob’s part of the script always says “AD-LIB”!

      Page 1 of the script below
      Page 6 of the script below