Zoom Radio Show





Bob Wills KGO-AM Zoom Cereal Radio Show Intro
Jack Webb (yes, that Jack Webb) announcer.

(Updated 01/29/12)

On March 26, 1946 Bob Wills started a weekly radio show on KGO-AM out of San Francisco, California. The show was supposed to be live, broadcast from across the Bay at the Oakland Auditorium Theater. However, if you notice from the script ( click on script links below ) they were broadcasting on April 30th from Hollywood.

The show was introduced by Jack Webb (later of T.V.s “Dragnet” fame) and MCed by Cactus Jack (Cliff Johnson). However, the show from Hollywood only has Jack Webb MCing. The show was sponsored by Zoom cereal, which was described by one former Texas Playboy as tasting like cardboard! During the Tiffany Transcriptions sessions, the band recorded a Zoom Cereal jingle using Junior Barnard’s signature guitar lick at the end.

Zoom Jingle

Recent discoveries indicate that the show was syndicated on the ABC radio network with at least one other station, KMPC in Bakersfield, CA, carrying it (see ad to right). It is not know if any other ABC stations aired it.

The show only lasted a few months with the final broadcast being aired on June 18, 1946.

KGO Outro

Below are the scripts to the April 30th, 1946, and audio for the intro and outro of the show. Note that Jack Webb follows the script almost exactly, while Bob’s part of the script always says “AD-LIB”!

KGO Intro 4/30/1946 (page 1 of the script below)

KGO Outro 4/30/1946 (page 6 of the script below)

Zoom script 4/30/1946 page 1
Zoom script page 2
Zoom script page 3
Zoom script page 4
Zoom script page 5
Zoom script page 6

3 Responses to Zoom Radio Show

  1. Mike says:

    I have the records on Kaleidoscope and I’m also a fan and collector of old time radio. I would really like to hear not only the songs, but the complete radio shows. Is there any way one could get hold of them? Have they been published, or are there any plans to publish them? Thanks.

    • admin says:

      So far, I have found two introductions to the show and one closing segment. No complete show has been found. There used to be several CDs out of Bob Wills radio airchecks, but I don’t know if they are still available. But none from the Zoom Show have surfaced…yet.

  2. Mike says:

    Thanks, Mr. Admin.

    I suspected if the Zoom Radio Shows had been found they would have been mentioned on one or more of the old time radio sites I frequent. Or on one of the blogs.

    BTW, I’m doing a four hour Jack Webb special tomorrow (Wednesday) on KFJC, mostly Webb’s work in San Francisco. I have a different copy of this intro segment, but I’d like to include this one instead, because it’d give me an excuse to mention tiffanytranscriptions.com. Bob Wills’ Tiffany Transcriptions have been an important part of our music library ever since we got the records (more than 20 years ago as I recall). We still play ‘em now.

    I sure wouldn’t mind hearing that outro!

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